Google teases Google Ads app, Local campaigns announcements ahead of Google Marketing Live next week

Google Marketing Live will be held May 14.

Google will hold its annual event to show off new ads and analytics features on May 14, but it gave a sneak peek at a couple of new features coming in a blog post Thursday.

Last year, the launch of responsive search ads (RSAs) and Local campaigns were among the announcements. Speaking of those launches, here’s some of what’s on tap for this year.

Google Ads App updates. If you’re wondering how hard Google is going to push RSAs, here’s a hint. Starting this week, you’ll be able to create and edit Responsive Search Ads in the Google Ads app. Currently, you can only pause and activate text ads in the app. A representative from Google said editing and ad creation will be available for other formats in the coming months.

More recommendations and notifications are coming to the app as well. You’ll be able to take action from the recommendations. For example, add new or negative keywords, pause keywords, opt into Smart Bidding strategies (another big push for Google).

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